The website of your company should be seen like any other belonging of your company. As you care about your offices, about your image, employees and about finances, you should also be interested about how your website looks, and about its performances. In a city like London, where people are used with the internet, it is mandatory to have a good looking and performing website, as through this channel, you will obtain hundreds of new clients and visitors.
However, even the best-looking websites might not be so effective, if the right SEO techniques are not applied. The London SEO consultant could tell you what techniques are needed for your website to be successful, and what is wrong with the website now. It is important to benefit of professional expertise, and without the help of professional companies, you would never be able to have success with your site, at least in the competitive world of internet today.